IMC the next generation : five steps for delivering value and measuring returns using marketing communications
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Type
Book
Authors
ISBN 13
9780071416625
Category
Marketing and Sales
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Publication Year
2003
Publisher
McGraw-Hill Education, United States
Subject
Marketing
Tags
Description
xxiii, 408 p. ; 24 cm
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 2542 | 658.8 SCH 2003 | 1 | Technology | Yes |